CRM Description Custom Relation Management comes with a basic setup that fits most companies, but you are supposed to fit it to your specific needs. Many organizations differ greatly in ways that should affect the CRM: Delivery format, Customer journey, B2B vs B2C If your company is special, so should your CRM be. User profiles Sales Phoners Managers Content Accounts, Followups Oppertunities, Sales, Deliveries Contacts, Interests, Roles Activities, Meetings Products, Pricing KPI Relations Part of Delivery management at some customers Reuses data in Support system Includes Net Promoter Score (NPS)